According to two stories on NPR this morning:
- blueberry crops on US farms have doubled in the last 20 years
- eating of meat alternatives and fake meats rose 8% between 2010 and 2012. Eaten by 36% of people, 7% of whom are vegetarian.
Therefore, 29% of people are eating meat alternatives and meat. Reasons mentioned are that it is healthier, wanting to eat less meat.
How, what and how much we eat shifts due to push and pull factors. Texture and taste matter as much as price.